Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.
Chief Marketing Officers need to become the “Consumer SME” for their company and make business decisions based on consumer needs to achieve loyalty and repeat business.
As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.
Pete Low is a Games Designer at Chunk, a digital content agency based in Glasgow. Here he explains what he does for a living, and why he loves his job after 17 years in the games industry.
I read a brilliant article the other day... one of the very funniest things I have read in ages. It was all about how companies in the hospitality sector should play sound to make visitors feel “secure”.
'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
What makes a campaign stand out?
We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…
Auto Trader drops a car in the ThamesStunt marketing remains popular in the social age, the only difference is that these days the punters want to get involved in the action directly, which is what drove Auto Trader to hang a SEAT Mii 35 metres above the Thames and leave its fate in the fickle hands of Twitter.
Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.
Take a few seconds to minimise this window (careful now, don't close it!) and find an electronic version of your brand guidelines.