Bing takes a break but does it matter?
Econsultancy blog Dec 04 09
When Microsoft launched Bing, there was good reason to be skeptical. After all, Microsoft's previous efforts to compete in the search market hadn't fared so well.
But Bing is different and with the help of a $100m marketing push, has seen steady growth. Granted, Bing's growth in the search market has come at the expense of Yahoo, not Microsoft rival Google, but Microsoft isn't letting up.
Yesterday, however, Bing decided to take a break as it suffered an outage lasting approximately 45 minutes. A short period of time in an absolute sense, but an agonizingly long time in the real-time world of Twitter, where news of the Bing outage spread fast and it didn't take more than a few minutes before real-time bloggers went into a frenzy. Full story...
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