BSkyB has acquired a 10% stake in social TV startup Zeebox for a multi-million pound sum.
Zeebox, which only launched in October, brings a social element to watching TV by allowing users to see what their friends are viewing and then talk about it online.
It includes web functionality, as well as iPhone and iPad apps that combine a live TV guide with collections of tweets and status updates for each show.
The deal provides BSkyB with exclusive UK rights to integrate Zeebox into its own mobile apps – it will first appear in the Sky+ app, which allows users to record programmes remotely. Full story...
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