Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.
Due to its newness, social media is fast gaining ground with marketers as a way to reach out and build relationships with consumers. But a turn away from email messages could also make social media the go to for marketers trying to reach customers and grow revenue.
According to Implix' new report, which analyzed 1,652,000,000 emails sent between July and December of last year, the average open rate in North America was 10. Full story...
Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range.
I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO.
Social media and Web 2.0 (a term that, incidentally, we don't hear much of anymore) were supposed to make the internet a more democratic place.
Social media is all about building long-term relationships with
individual customers so they become regular, active users of your site, service or
product.
Twitter is getting into analytics. Finally. This week, the microblogging service announced that it will be updating its URL shortener t.
Google may generate billions of dollars every year from AdWords, but that doesn't mean that it's idly sitting by and ignoring the monetization potential it has elsewhere in its network.
Baidu is far and away the most popular search engine in China, but how does it differ from Google?
Here's eight simple tips
to get you started with Baidu SEO.
Today saw the launch of Zara's first (and long awaited) e-commerce site in the UK and, for users of Google's Chrome browser, it isn't looking good, with error messages all over the site:
Chrome may not be the most popular browser, but it is still used by up to 10% of web users, and has been growing market share rapidly, so this seems to be a major oversight.
Web analytics is still a missing art in many businesses, not just retail. Analytics is the last station on the investment train ride and is often compromised to pump more money into direct revenue generating digital marketing like PPC.
Looking to watch the latest episode of your favorite TV show? Apple
wants to rent it to you. Yesterday, the Mountain View-based company
unveiled the latest incarnation of Apple TV.