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Could email fatigue give social media the upper hand with marketers?

Econsultancy blog  Feb 08 10

Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.

Due to its newness, social media is fast gaining ground with marketers as a way to reach out and build relationships with consumers. But a turn away from email messages could also make social media the go to for marketers trying to reach customers and grow revenue.

According to Implix' new report, which analyzed 1,652,000,000 emails sent between July and December of last year, the average open rate in North America was 10. Full story...

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