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Early reaction to the new AdSense interface

Econsultancy blog  Nov 11 10

After a year’s worth of tweaking, Google is rolling out a new interface for its AdSense contextual advertising platform. The goal? To help publishers "make more money," according to the Inside AdSense blog. The company says over two million publishers currently use AdSense, and the changes come as a result of listening to lots of feedback.

Makes sense, but the fact there are multiple contextual and in-text ad networks to use, as well as targeted networks such as Glam and Complex Media that publishers can join, was likely just as much a factor in the revamp.

Changes include:

More data: Better options for segmenting ad performance data, as well as easy to read graphs of view impressions, clicks, and earnings More control: Gives publishers even better ways to prevent poorly-targeted ads (and brands) from appearing on their sites More efficiency: Google streamlined the interface, making it easier for publishers to learn to use the platform, as well as see stats (earnings and payments, especially) at a glance

The company plans to roll it out to "all publishers globally" over the next few weeks. Full story...



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