Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!
Historically, social media was seen as an anathema to businesses like banks.
It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.
Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.
There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.
Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet.
Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.
When it comes to the Connected TV landscape, it truly is a wilderness out there.
Change in how we’re consuming media provides tremendous opportunity for both publishers and content creators looking to reach audiencea.
Here's a brief summary of the main G+ improvements in effect today.
We at Econsultancy think it now has the chops to garner more users, and these features may enable the platform to take hold.
Over the past few months I've been looking at how different global brands make use of the main social networks, but so far I've neglected the auto industry.