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Google may penalize ads, but what about its ads?

Econsultancy blog  Nov 10 11

Google's efforts to improve its SERPs are no secret. From Panda to Freshness, Google's strategy can be summed up briefly: filter out the junk, promote quality and relevance.

When it comes to the former, Google may be considering an interesting approach: penalize pages that it believes have too many ads.

Speaking at the Pubcon conference, Google's Matt Cutts revealed that the search giant is experimenting with algorithms that would look at the ads on a page and determine whether they're harming the quality of the page.

According to Search Engine Land, Cutts explained, "If you have ads obscuring your content, you might want to think about it. Full story...



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