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Google's Freshness Update: what's the effect on websites?

Econsultancy blog  Nov 10 11

Google has revealed that its latest algorithm update, the Freshness Update, will impact around 35% of searches.  But which sites are affected and how?

The thinking behind this update is that for many queries, searchers are actually looking for the latest, freshest content about a topic rather than older web pages.

One obvious example is if you type ‘Olympics’ into Google right now, you are more likely to be satisfied if you get results about London 2012 than older results about the games.

To get a better overview of the impact of the update on the google. Full story...



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