Google's makes mobile search ads more useful with the introduction of a link
Econsultancy blog Jan 29 10
This week Google has brought marketers one step closer to actually tapping into the holy grail of local, mobile advertising with the simple addition of a hot link. Starting Thursday, Google search ads can include click-to-call links.
The look and feel of the ads won't change much, but letting users click on search results gets them one step closer to spending money at those establishments, which is why local businesses are getting excited about mobile advertising.
This feature is only available to smartphones with high end HTML functionality. But for Google, that's where the money is. Full story...
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Aggressive data mining isn't a problem, but...
Econsultancy blog less than a minute ago
This weekend, AdAge published two articles discussing the lengths to which advertisers are collecting and using data to target consumers for ads.
Photojojo turns Tumblrs into marketrs — and sells a few cameras in the process
Econsultancy blog 2 days ago
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Econsultancy blog 3 days ago
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Another reason to avoid URL shorteners: they're slow
Econsultancy blog 3 days ago
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Another hit for Adobe: Wikipedia video won't use Flash
Econsultancy blog 3 days ago
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Millward Brown: Only 15% of ads go viral online.
Econsultancy blog 3 days ago
Chasing viral video success can be a thankless task. The rewards are abundant, but chances of success are pretty low.
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