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In-game advertising: are we being played?

Econsultancy blog  Aug 24 10

In-game advertising is nothing new. From automotive giant Jeep advertising in Tomb Raider in 2007 (image below) to FarmVille based incentives from Bing this month. 

The question is; how does it work? Have companies and game providers cracked the method of getting into our psyches to get us to do what they want?

(Image courtesy of Double Fusion)

With the global in-game advertising market set to hit the $1bn mark by next year (it's likely we’ve already surpassed this), this is turning into a big business. Social gaming has grown an army of enthusiasts prepared to spend valuable time and money on virtual rewards and companies are all queued up to capitalise on this. Full story...



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