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What's permanent? What's temporary? Perceptions of time frame the way we work together.

I was debating project and service management standards the other day.

Almost half (47%) of trade-show visitors go with the express plan of buying within 12 months of an event, and fully 81% of attendees can make the final call or recommend on purchases.

We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.

Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.

Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.

At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.

Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.

Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?  

Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.

In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.

In this two part post, I’ll cover the rise of influencer marketing as promising practice for social businesses and how to win the race to seize its benefits.