technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.

Justin Bieber takes Twitter hack personally

Econsultancy blog  Aug 24 10

As any seasoned Tweeter knows, success it isn't about how many followers you have, it's about reach.

Recent figures may put Lady Gaga at the top of the tweeting pile, but teen-pop bubblegum sensation Justin Bieber may well have the edge when it comes to actual influence.

Not to mention a mischievous streak that could cost one tech savvy super fan dearly.

Social media itself has long been trumpeted as a democracy, but as rules are increasingly codified, it's fast becoming apparent that on Twitter some users are more equal than others.

Finding a powerful influencer is the holy grail for most marketers but if it isn't used properly then that same influence can cause an incredible amount of damage, as witnessed when 15 year old Bieber fan Kevin Kristopik recently decided to hack into a Twitter account belonging to a personal friend of Bieber and 'liberate' the singer's personal phone number. Full story...



More stories from econsultancy blog »

Econsultancy blog  9 hours ago:

Facebook's real ad problem: addressable market size -

Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.

Econsultancy blog  9 hours ago:

Microsoft launches a new social network, but why? -

When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.

Econsultancy blog  11 hours ago:

Start Me Up! A profile of ProofHQ -

ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.

Econsultancy blog  11 hours ago:

EU cookie law: ICO to contact 50 UK websites about compliance -

The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive.

Econsultancy blog  13 hours ago:

What do consumers think of social media marketing on mobile? -

Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles? 

Some of the stats in this DMA infographic suggest there is some resitance to this.

Econsultancy blog  14 hours ago:

How can marketers react to multi-screen trends? -

With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.

Econsultancy blog  16 hours ago:

What happens when you can't meet customer demand? -

When a team can't meet customer demand, that demand starts to go underground.

This can have unintended side effects.

Econsultancy blog  16 hours ago:

How healthy is your PPC account? -

Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.

Econsultancy blog  3 days ago:

Facebook goes public, FB shares open at $42.05 -

The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.

Econsultancy blog  3 days ago:

36% of consumers read marketing emails on mobile -

More than a third of consumers (36%) read marketing emails on mobile, according to new research .




Applicant Tracking System from JobPage

Most read today »

Most read this week »

What's New on Technews.AM