As any seasoned Tweeter knows, success it isn't about how many followers you have, it's about reach.
Recent figures may put Lady Gaga at the top of the tweeting pile, but teen-pop bubblegum sensation Justin Bieber may well have the edge when it comes to actual influence.
Not to mention a mischievous streak that could cost one tech savvy super fan dearly.
Social media itself has long been trumpeted as a democracy, but as rules are increasingly codified, it's fast becoming apparent that on Twitter some users are more equal than others.
Finding a powerful influencer is the holy grail for most marketers but if it isn't used properly then that same influence can cause an incredible amount of damage, as witnessed when 15 year old Bieber fan Kevin Kristopik recently decided to hack into a Twitter account belonging to a personal friend of Bieber and 'liberate' the singer's personal phone number. Full story...
Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.
When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.
ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.
The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive.
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?
Some of the stats in this DMA infographic suggest there is some resitance to this.
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.
When a team can't meet customer demand, that demand starts to go underground.
This can have unintended side effects.
Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.
The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.
More than a third of consumers (36%) read marketing emails on mobile, according to new research .