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Major online video players schedule their own upfront

Econsultancy blog  Feb 17 12

According to some in the tech startup community, television is dead, or should be.

Instead of striking fear in the hearts of executives at the major television networks, it probably brings a smile to their faces. After all, year after year they count billions of dollars in revenues from upfronts as it rolls in.

It's enough money to make major players in the digital video space jealous. And for good reason: while consumers are consuming more and more video online, turning eyeballs into large amounts of cash is still a tough proposition.

So some of the biggest companies in the online video space are taking a page from the television strategy book and planning their own upfront. Full story...



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