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Econsultancy blog  less than a minute ago:

Top 100 UK agencies fee income reaches £1.18bn -

Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow, particularly as marketing becomes more strategically important.

Econsultancy blog  10 hours ago:

Four keys to conversion optimization success -

If you were to compare the most successful optimization programs side-by-side, odds are you’d notice a lot of similarities.

Econsultancy blog  13 hours ago:

How Nordstrom sees customers’ changing expectations -

Retail giant Nordstrom competes against other luxury brands like Bloomingdales and Saks Fifth Avenue.

Econsultancy blog  15 hours ago:

Has #Facebook just become #Twitter? -

The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so.

Econsultancy blog  16 hours ago:

How usable are the UK's top 10 mobile sites? -

Stats from IMRG released today show the ten most popular mobile retail sites in the UK. They are, as you may expect, almost the same as the top desktop sites, with the exception of Apple.

Econsultancy blog  17 hours ago:

Why marketers should focus on persuadables -

Persuasion is a hot topic. But do you also know which of your customers you can persuade?

I recently talked to one of the leading figures in Data Science, Eric Siegel, author of Predictive Analytics.

Econsultancy blog  18 hours ago:

Reducing customer struggle: get mobile right the first time -

Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).

Econsultancy blog  less than a day ago:

Cannes Lions day one: change the world...but make it fast -

Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.

Econsultancy blog  less than a day ago:

Why CMOs should make business decisions based on consumer needs -

Chief Marketing Officers need to become the “Consumer SME” for their company and make business decisions based on consumer needs to achieve loyalty and repeat business.

Econsultancy blog  less than a day ago:

Facebook’s Graph Search: will it save f-commerce? -

As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.