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New data proves your mobile marketing strategy must include Android

Econsultancy blog  Nov 01 10

Launch an iPhone app and you can definitely reach the tastemakers. Launch an Android app, however, and you’ll ultimately be able to connect with the masses. At least, that’s what new smartphone marketshare data from technology research firm Canalys suggests.

Apple still reigns when it comes to hype and buzz around mobile technology, but the Android mobile operating system (OS) has been slowly creeping up on iOS (the operating system for the iPhone/iPad) in terms of popularity. Now, data from Canalys says Android has actually overtaken Apple’s iOS in terms of US marketshare. Full story...



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