Taking its lead from Gatorade’s ‘mission control’, Nokia is rolling out a similar set-up internally that will “bring together conversation, insight and consumer device activity about the Nokia brand in a real-time and easily digestible format”.
This is to be named Agora, after the Greek meeting place where people came together to discuss things and learn from each other, according to Tom Libretto, VP consumer engagement for Nokia.
Built in partnership with 1000heads, Agora is simply six LCD screens that sit within the reception area of the brand's Finnish headquarters. Full story...
Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.
When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.
ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.
The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive.
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?
Some of the stats in this DMA infographic suggest there is some resitance to this.
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.
When a team can't meet customer demand, that demand starts to go underground.
This can have unintended side effects.
Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.
The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.
More than a third of consumers (36%) read marketing emails on mobile, according to new research .