Parked domains are generally low quality resources, housing value-less directories or pages of AdSense ads. Why then is the proportion of AdWords spend that is going to these parked domains on the rise?
Turning off this source of traffic in AdWords is possible, but hidden away. Therefore Google, as well as the domain owner, is using increasing amounts of your campaign budget on what appears to be low value traffic.
You have probably come across sites such as the one in the image, a defunct domain allowed to lapse by its owner that has now been taken over by a pointless directory that nobody would ever use to real purpose. Full story...
PayPal may already be ubiquitous on the web, but the payments giant has its sights set on much bigger fish offline.
Here's a round up of some of the best infographics we've seen this week.
Topics include cookies, Facebook and LinkedIn for B2B marketing, social sharing buttons, and mobile.
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Once again we compile the most senior, surprising and influential job moves in the UK.
While digital media has given businesses numerous channels to engage with their customers, only 16% of companies currently use that data to form a single customer view (SCV).
Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged.
Since the full launch of Google+ last September, there has understandably been much speculation as to the impact it will have on search rankings.
The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a fee more sites have been rolling out their compliance solutions.
What's cooler than spending $1bn on a mobile photo sharing app?
The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.
Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.