Retailers risk losing customers between channels
Econsultancy blog Jan 29 10
A new report suggests that multichannel retailers need to integrate their offline and online inventory more closely to avoid losing sales as customers switch between channels.
According to the Multichannel Retail Report from GSI Commerce, if customers can't find an item instore and decide to look for it online, 69% would compare prices across other websites, meaning that risk losing potential sales to rivals.
The lesson for retailers?
40% did say they would look at the website of the retailer they were trying to shop at, 53% would try a price comparison site, and 41% would type the product name into a search engine. Full story...
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