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Organic posts are most popular social tactic but paid ads are more successful: report -
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
Cross Device Measurement in Google Analytics will turn mobile marketing on its head -
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
11 ways to improve the navigation on your mobile site -
Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.
The potential of addressable TV advertising -
Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?
Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.
How to hold a great Google+ on-air Hangout -
In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
Influencer marketing is the new Eldorado: who will lead the gold rush? -
In this two part post, I’ll cover the rise of influencer marketing as promising practice for social businesses and how to win the race to seize its benefits.
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two -
On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.
Are financial service online communities effective? -
Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!
Historically, social media was seen as an anathema to businesses like banks.
This week's finest digital marketing infographic -
It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.
10 interesting digital marketing stats we've seen this week -
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.
