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Econsultancy has today published a new best practice guide aimed at companies wanting to join up online and offline data, bringing together their often separate web analytics and offline business intelligence platforms.

Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares.

This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online.

Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.

If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.

Do you have a website? Is there a way you can put content on it so that it can be seen by the general populous? Congratulations, you're a publisher!

It’s quite a responsibility when you consider the Royal Charter on press regulation currently being debated by the media powerhouses and the upper echelons of Government.

Many digital marketers make a common error from the outset when planning their content marketing campaigns.

When researching their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop, according to new research from JiWire.

Laila Takeh is Head of Digital Engagement at UNICEF UK, the children’s charity. She kindly agreed to tell us a little bit about her role.

Evergreen content can drive plenty of the right kind of traffic to your website over the long term.