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Just 15% of consumers believe it pays to be loyal to brands -
Only 15% of British consumers believe strongly that it pays to be loyal to their favourite brands, according to a new survey by Epsilon.
Five things to consider when creating a magazine app -
According to the PPA TAP Report, 55%of UK tablet owners have read a digital magazine on their tablet in the last three months.
How Appliances Online went from 2,500 to 1m Facebook fans in just two years -
Online electrical retailer Appliances Online (now rebranded as AO) has seen impressive growth on its Facebook page, recently hitting the milestone of 1m likes.
Make your website user friendly with core building blocks -
I tend to keep an eye on the UK’s most popular websites (Alexa is a good source for this data), as I know that my clients and their customers are likely to be familiar with their navigation features, tools and interfaces.
The rise of the temporary organisation -
What's permanent? What's temporary? Perceptions of time frame the way we work together.
I was debating project and service management standards the other day.
How much longer will events be the most effective demand channel? -
Almost half (47%) of trade-show visitors go with the express plan of buying within 12 months of an event, and fully 81% of attendees can make the final call or recommend on purchases.
Takeaways from our #IMW13 Hangout: Channel integration -
We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.
Q&A: Microsoft UK's Head of Digital on the complexity of running multiple sites -
Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.
Organic posts are most popular social tactic but paid ads are more successful: report -
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
Cross Device Measurement in Google Analytics will turn mobile marketing on its head -
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
