Mobile marketing can be both a cheap and effective marketing method, whilst also offering enormous reach to marketers. There are currently more wireless mobile devices than televisions and computers combined, and are used by most demographics, making it an appealing marketing channel.
I've been finding some interesting presentations on the subject from Slideshare, including general introductions to mobile marketing, market data, and analysis of future trends...
What is Mobile Marketing? Mobile Invisible Revolution Mobile Marketing Trends 2010 iPhone Applications & Luxury Brands Mobile Marketing Discovery Tactics for the Mobile Web Mobile Marketing 101 2010 Mobile Influencers: Trend Predictions in 140 Characters AdMob - Mobile Metrics (November 2009) Mobile Advertising IAB Reebok Ipl Case Study Full story...Craigslist is an internet icon, and it's a unique one. Despite the
rapid evolution of the internet over the past decade, Craigslist in
2010 still looks like Craigslist in 2000.
Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range.
I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO.
Social media and Web 2.0 (a term that, incidentally, we don't hear much of anymore) were supposed to make the internet a more democratic place.
Social media is all about building long-term relationships with
individual customers so they become regular, active users of your site, service or
product.
Twitter is getting into analytics. Finally. This week, the microblogging service announced that it will be updating its URL shortener t.
Google may generate billions of dollars every year from AdWords, but that doesn't mean that it's idly sitting by and ignoring the monetization potential it has elsewhere in its network.
Baidu is far and away the most popular search engine in China, but how does it differ from Google?
Here's eight simple tips
to get you started with Baidu SEO.
Today saw the launch of Zara's first (and long awaited) e-commerce site in the UK and, for users of Google's Chrome browser, it isn't looking good, with error messages all over the site:
Chrome may not be the most popular browser, but it is still used by up to 10% of web users, and has been growing market share rapidly, so this seems to be a major oversight.
Web analytics is still a missing art in many businesses, not just retail. Analytics is the last station on the investment train ride and is often compromised to pump more money into direct revenue generating digital marketing like PPC.