In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise.

In the market for farming supplies?

If you're looking for a new tractor or some seeds, American Express is hoping that you'll use one of its new prepaid cards to complete the purchase.

As the online industry has grown, so have the number of moving parts we have to consider.

As the cogs in the machine continue to multiply, everyone has had to acquire cross functional skills to manage the different channels that come under the remit of the online marketer.

The other day I eavesdropped as a pretty girl faced the teenage boy seated across from her and sang, “Tonight / We are young / So let’s set the world on fire”.

CAPTCHAs or conversions? While just about every business hopes to boost its conversions, the ill effects of spam bots and screen scrapers have driven countless companies to implement CAPTCHAs on their websites.

A failure to properly monetise its mobile platform has always been Facebook’s Achilles heel, so it’s no surprise that it has just acquired another mobile-based company.

About a month ago, Adwords announced to us that it was changing the behaviour of exact and phrase match to match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations.

Recommendations from friends are the most influential driver for UK shopping habits followed closely by consumer reviews, according to a new survey by Reevoo.

The growth of mobile as a marketing channel has provided a massive opportunity for retailers to connect with their customers.

If you are a frequent reader of the Econsultancy blog, you’ll be well aware that mobile is an extremely important channel for marketers.