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Econsultancy blog  less than a minute ago:

Why your brand needs 'organisation markup' -

Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.

Econsultancy blog  less than a minute ago:

Yahoo and Tumblr: the dangers of speaking too soon -

If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.

Econsultancy blog  less than a minute ago:

Should brands comply with new press regulations? -

Do you have a website? Is there a way you can put content on it so that it can be seen by the general populous? Congratulations, you're a publisher!

It’s quite a responsibility when you consider the Royal Charter on press regulation currently being debated by the media powerhouses and the upper echelons of Government.

Econsultancy blog  15 hours ago:

Tapping into the minds of your audience: The psychology of social media -

Many digital marketers make a common error from the outset when planning their content marketing campaigns.

Econsultancy blog  16 hours ago:

Mobile is almost as popular as desktop for travel research: report -

When researching their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop, according to new research from JiWire.

Econsultancy blog  18 hours ago:

A day in the life of UNICEF UK's Head of Digital Engagement -

Laila Takeh is Head of Digital Engagement at UNICEF UK, the children’s charity. She kindly agreed to tell us a little bit about her role.

Econsultancy blog  18 hours ago:

Evergreen content: what is it, and why should you love it? -

Evergreen content can drive plenty of the right kind of traffic to your website over the long term.

Econsultancy blog  18 hours ago:

15 ways to optimise your evergreen content strategy -

Evergreen content can drive plenty of the right kind of traffic to your website over the long term.

Econsultancy blog  19 hours ago:

Security and fraud concerns are biggest barriers to mobile payment adoption -

Much was written about the predicted boom in mobile payments last year, but it still seems to be some way from becoming an every day payment method.

Econsultancy blog  20 hours ago:

Is your organisation web-compatible? -

“When it comes to the web, organizations are broken”, at least that is what Jonathan Kahn says in his A List Apart article and I have to say I agree with him.