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Online Advertising Manager

Econsultancy job board  Mar 09 10

Online Advertising Manager

Woking

£30,000 - £40,000 + 20% Bonus & Benefits

Ref.210

Following significant investment in our Retail and Online businesses we are actively recruiting an Online Advertising Manager. Reporting to the Head of Online Services the role is responsible for planning, investing and evaluating the online advertising budget to the best commercial effect. This includes management of key messages, copy and creative solutions through to live placement and evaluation.

Key accountabilities

Management of activity associated with the brand online media / advertising budget outlined in the brand plans Working with internal and external stakeholders, take responsibility for planning and executing all online media activity and ensure full command of media spend ROI performance Day to day management of preferred online media agency Deliver clear, concise and reliable reporting on media effectiveness to all stakeholders Working with online services content management colleagues to ensure the tracking and tagging of activity is robust across all online channels, including the affiliate network Conduct regular media audits of the supplier base Close coordination with the SEO Manager, SE Copywriter and Online PR Manager to ensure Display and PPC strategies have optimised visibility at all times Full story...

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