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Website Analyst

Econsultancy job board  Feb 03 12

Working across the 3 brands; Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises, utilising data-driven insights to make strategic recommendations to enhance user experience, engagement and online conversion.

Key tasks include… • Development of weekly and monthly reports on key site metrics. • Analysis of website behaviour and customer experience with recommendations that can be measured. • Development of attribution modelling to analyse multi-channel campaign performance. • Multivariate and A/B testing. • Coordinating tags and tracking implementations for multi-channel marketing campaigns and supporting the development of new web functionality (search and book). Full story...



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