Survey: Droid advertising scaring men right into dutiful brand loyalty
Engadget Nov 24 09Glowing red cyborg eyes, bombs dropped from stealth fighters, emotionless calls of "DRRROOOIIID" every time you get a text message -- it's enough to scare yesterday's lunch out of anyone. Verizon's no-holds-barred advertising campaign for the Motorola Droid has been so hellishly frightening overwhelmingly successful, in fact, that it appears to be paying dividends either directly or indirectly against Moto's biggest rivals. YouGov's BrandIndex -- an ongoing survey measuring brand loyalty through some secret-sauce methodology that only analysts would fully comprehend -- shows a marked spike in Moto's score in the critical adult male category, while Apple and RIM have taken hits over the same period. Full story...
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