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As business owners sometimes we are apt to focus on creating more leads though outbound marketing: activities such as print ads, cold calling, direct mail and trade shows. Cloud computing is here to stay. More and more businesses are realising that they can benefit from adopting Cloud technology within their I. There has been much speculation since ICANN announced their proposal to approve over 1000 applications for new gTLDs last year. A lot has happened between June 2009 and March 2012. Tiger Woods saw his squeaky clean profile crumble, Wikileaks released diplomatic cables from the US embassy that took the world by storm and the man behind the Apple unfortunately passed… We delved into the creative world that is marketing through the eyes of Claire Lewis, Marketing Director. They say if you can’t beat ‘em, join ‘em. The Cloud is no longer the taboo topic it once was but it has a way to go before being accepted as the norm. A “Coming Soon” page is a fantastic way of generating interest in your business, whilst you go through the process of developing your main website. The UK is a hotbed for hugely talented web designers and so we’re taking a moment to appreciate some of the best. Abraham Lincoln is quoted to have said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. What happens when you face a situation that could potentially cause stress? You might freak out, and your friend might shrug his shoulders and smile.