It's Verizon vs. Sprint over 'most dependable' network claim
FierceWireless Nov 24 09
A national advertising group has recommended Sprint pull its "most dependable 3G network" advertising following a complaint on the topic by Verizon Wireless. The squabble comes on the heels of a battle between Verizon and AT&T Mobility over similar advertising claims.
The National Advertising Division of the Council of Better Business Bureaus recommended that Sprint pull the "most dependable" ad. The NAD said that it looked at the most recent Nielsen drive test data and concluded that Verizon had fewer dropped calls and performed better in terms of session reliability than Sprint. Full story...
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