Survey: Brits to spend £4.5B this year to stay top mobile shoppers in Europe
FierceWireless Feb 01 12
UK shoppers are predicted to purchase £4.5 billion of items this year using mobile devices, making them the leading spenders in Europe for the third year running, according to a market research survey.
The market survey, conducted by Centre for Retail Research for the shopping comparison site Kelkoo, found that UK consumers increased their spending on mobile devices from from £700 million in 2010 to an estimated £4.5 billion in 2012--a growth of 584 per cent in just two years.
According to the Kelkoo study, the UK tops the European smartphone league table with 46 per cent of mobile phone users owning such a device, and also comes in first for mobile spending per person: £192 in 2011. Full story...
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