Google Analytics Plans to Offer Opt-Out for Users

One of the most powerful citizens of Webtown also happens to be rather well-behaved at times -- which serves the interests of others as well as (arguably) the long term interests of the citizen itself. Google, who already provides data export initiatives as well as a privacy dashboard to show what they store, now announced that "have been exploring ways to offer users more choice on how their data is collected by Google Analytics." Google say they "concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics". Full story...