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More stories from google webmaster central blog »

Using schema.org markup for organization logos -

Webmaster level: all Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image.

Introducing "x-default hreflang" for international landing pages -

Webmaster Level: All

The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language.

5 common mistakes with rel=canonical -

Webmaster Level: Intermediate to Advanced Including a rel=canonical link in your webpage is a strong hint to search engines your preferred version to index among duplicate pages on the web.

The Webmaster Academy goes international -

Webmaster level: All Since we launched the Webmaster Academy in English back in May 2012, its educational content has been viewed well over 1 million times.

A new opt-out tool -

Webmasters have several ways to keep their sites' content out of Google's search results. Today, as promised, we're providing a way for websites to opt out of having their content that Google has crawled appear on Google Shopping, Advisor, Flights, Hotels, and Google+ Local search.

Easier management of website verifications -

Webmaster level: All

To help webmasters manage the verified owners for their websites in Webmaster Tools, we’ve recently introduced three new features:

Verification details view: You can now see the methods used to verify an owner for your site.

Making search-friendly mobile websites — now in 11 more languages -

Webmaster level: Intermediate As more and more users worldwide with mobile devices access the Internet, it’s fantastic to see so many websites making their content accessible and useful for those devices.

We created a first steps cheat sheet for friends & family -

Webmaster level: beginner Everyone knows someone who just set up their first blog on Blogger, installed WordPress for the first time or maybe who had a web site for some time but never gave search much thought.

New first stop for hacked site recovery -

Webmaster Level: All We certainly hope you never have to use our new Help for hacked sites informational series.

A reminder about selling links that pass PageRank -

Webmaster level: all Google has said for years that selling links that pass PageRank violates our quality guidelines.

Make the most of Search Queries in Webmaster Tools -

Level: Beginner to Intermediate If you’re intrigued by the Search Queries feature in Webmaster Tools but aren’t sure how to make it actionable, we have a video that we hope will help! Maile shares her approach to Search Queries in Webmaster Tools This video explains the vocabulary of Search Queries, such as: Impressions Average position (only the top-ranking URL for the user’s query is factored in our calculation) Click CTR The video also reviews an approach to investigating Top queries and Top pages: Prepare by understanding your website’s goals and your target audience (then using Search Queries “filters” to support your knowledge) Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for the given time period) Sort by CTR to notice any missed opportunities Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users’ needs Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given time period) Sort Top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages After you’ve watched the video and applied the knowledge of your site with the findings from Search Queries, you’ll likely have several improvement ideas to help searchers find your site.

A faster image search -

Webmaster level: all People looking for images on Google often want to browse through many images, looking both at the images and their metadata (detailed information about the images).

Webmaster Tools verification strategies -

Webmaster level: all Verifying ownership of your website is the first step towards using Google Webmaster Tools.

Introducing Data Highlighter for event data -

Webmaster Level: All

At Google we're making more and more use of structured data to provide enhanced search results, such as rich snippets and event calendars, that help users find your content.

Helping Webmasters with Hacked Sites -

Webmaster Level : Intermediate/Advanced Having your website hacked can be a frustrating experience and we want to do everything we can to help webmasters get their sites cleaned up and prevent compromises from happening again.