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Webmaster Level: All
The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language.
Webmaster Level: Intermediate to Advanced
Including a rel=canonical link in your webpage is a strong hint to search engines your preferred version to index among duplicate pages on the web. Webmaster level: All
Since we launched the Webmaster Academy in English back in May 2012, its educational content has been viewed well over 1 million times.
Webmasters have several ways to keep their sites' content out of Google's search results. Today, as promised, we're providing a way for websites to opt out of having their content that Google has crawled appear on Google Shopping, Advisor, Flights, Hotels, and Google+ Local search.
Webmaster level: All
To help webmasters manage the verified owners for their websites in Webmaster Tools, we’ve recently introduced three new features:
Verification details view: You can now see the methods used to verify an owner for your site.
Webmaster level: Intermediate
As more and more users worldwide with mobile devices access the Internet, it’s fantastic to see so many websites making their content accessible and useful for those devices.
Webmaster level: beginner
Everyone knows someone who just set up their first blog on Blogger, installed WordPress for the first time or maybe who had a web site for some time but never gave search much thought. Webmaster Level: All
We certainly hope you never have to use our new Help for hacked sites informational series. Webmaster level: all
Google has said for years that selling links that pass PageRank violates our quality guidelines. Level: Beginner to Intermediate
If you’re intrigued by the Search Queries feature in Webmaster Tools but aren’t sure how to make it actionable, we have a video that we hope will help!
Maile shares her approach to Search Queries in Webmaster Tools
This video explains the vocabulary of Search Queries, such as:
Average position (only the top-ranking URL for the user’s query is factored in our calculation)
The video also reviews an approach to investigating Top queries and Top pages:
Prepare by understanding your website’s goals and your target audience (then using Search Queries “filters” to support your knowledge)
Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for the given time period)
Sort by CTR to notice any missed opportunities
Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users’ needs
Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given time period)
Sort Top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages
After you’ve watched the video and applied the knowledge of your site with the findings from Search Queries, you’ll likely have several improvement ideas to help searchers find your site.