LinkedIn as an Advertising Medium
How to Change the World Dec 08 09According to the LinkedIn site, its users are rich, young, educated, and powerful. If you’re looking for a medium to reach such people, check out this comparison to publications such as the Wall Street Journal, Forbes, and BusinessWeek. Full story...
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How to Avoid Gullibility
How to Change the World Feb 08 10We’ve all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility.
How to Be Empathetic
How to Change the World Feb 04 10By definition, good marketers are empathetic. That is, they have a capacity to understand and care for the needs of others.
How to Not Be Annoying on Twitter
How to Change the World Feb 04 10Amber MacArthur explains how to not be annoying on Twitter over at the American Express Open Forum. Sage advice for you to develop a great reputation and following on Twitter.
The Elements of Guyle: British Blogging
How to Change the World Jan 27 10Want to make your blog classier? You should blog like a Brit. I explain how to do this in ten easy steps.
How to follow the Apple announcement
How to Change the World Jan 27 10Follow the Apple announcement at Apple.alltop. We aggregate over 200 sources there.
5 Social Media Tools for Small Businesses
How to Change the World Jan 25 10Amber MacArthur provided a list of the five social-media tools that small business should begin with.
8 ways to use social media
How to Change the World Jan 25 10Here’s a great video by Lewis Howes on how companies should use social media. In less than six minutes, you can learn the elements of good social-media practices.
Fact-checking 2.0
How to Change the World Jan 25 10If you want to read about how fact-checking isn’t done these days, read how BusinessWeek published a story about how I was getting paid $900/tweet.
Getting off the Book Curve
How to Change the World Jan 25 10This is, apparently, going to be “tablet week” if the Apple rumors are true. Read why Jonathan Littman says that it’s time to “Bury Books, Inspire Reading” anyway.
How to be a Mensch
How to Change the World Jan 24 10The year is still young, so you can still make some good resolutions. Bruna Martinuzzi provides “Twelve Resolutions on How to Be a Mensch.
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