Which statement best describes how social media marketing is perceived within your organization at budget time?
Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding. Conservative budget increases by almost half of all marketers surveyed -- based on the promise that social media will eventually produce ROI -- is another vote of confidence for this marketing channel in the longer term. The 17% of organizations who still believe social media marketing is basically free and should stay that way, are destined to get what they pay for. Full story...
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Google announced an interesting new opt-out feature for Google Analytics today. From their blog:
Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics.
Everybody knows -- or should know -- that blog content is critical to successful online marketing in today's world.
In Austin Powers: International Man of Mystery, our hero, driving a massive steamroller at a snail's pace, bears down on a security guard, about 20 yards away.
For those of you still hesitant to launch your brand's involvement in social media, here's another wake-up call: A new study released by Chadwick Martin Bailey and iModerate Research Technologies surveyed over 1,500 people to reveal that people are more likely to purchase and recommend products/services from brands they follow in social media.
Many marketers have a love/hate relationship with Facebook's Pages platform. Pages are Facebook's way of giving businesses and organizations public profiles, allowing them the opportunity to communicate with customers and prospects within Facebook.
The economic challenges of 2009 had more small businesses looking for less-expensive marketing tactics, especially social media channels.
The economic challenges of 2009 had more small businesses looking for less-expensive marketing tactics, especially social media channels.
Jack Bauer and YouTube now have something in common: the number 24. Today on its blog, YouTube announced a major milestone.
We all know content that spreads helps attract more people to your business, and a major way that content spreads on Twitter is through ReTweets (learn more about ReTweets on this free webinar).