If you had to market a final season premiere of a TV cult classic that wouldn't appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not.
The promise of social media was once "one-to-one engagement" and "relationship building" ... but somehow "building a relationship" in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted.
Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well .
Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, "give the people what they want.
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.
“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.
My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie -- always connected, always checking in, always tweeting, always emailing.
Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media's impact on business.
The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won't be able to add to the strong foundation of your future fundraising efforts.
If you're drinking the inbound marketing Kool-Aid and regularly publishing content online, there's a good chance you may have experienced content theft at one point or another.