Between the IPO, debate around GM's ad performance, and Zuckerberg's recent marriage, there's been a lot of controversy -- or at least chatter -- around Facebook of late.

Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours.

Technology. It’s supposed to be a marketer’s friend -- the tool that democratizes and empowers marketing everywhere.

You need people to email, and you need them quickly. Oh, and if you could make them pretty cheap, that'd be great, too.

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' --  what an inbound marketing campaign actually is sometimes seems like sort of a mystery.

This is a guest post from Steve Lazuka, founder of Interact Media, the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert.

More and more marketers are jumping on the mobile-optimization bandwagon, but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website.

Raise your hand if you've ever sent out a marketing email, only to realize after clicking 'send' that your email's main call-to-action contained a broken link.

Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates.

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a "fantasy.