For the third consecutive year, the Center for Marketing Research at University of Massachusetts Dartmouth has concluded that social media is on the rise among businesses. Just released is a rare, in-depth study of how social media is being used by the US’s fast-growing private companies. The study should be an exciting find for any marketer or CEO looking for data on how US companies are navigating the social landscape online.
Social Networking and Blogging is on the Rise
The most important takeaway from the study is profound proof that knowledge about social media is on the rise. Full story...
Many businesses only target potential customers in their local markets, but inbound marketing also allows you to easily reach prospective customers in a global marketplace.
Public relations firm Edelman recently released its 2010 Trust Barometer, which highlights some findings regarding social media marketing that may shock you.
I'd like to share a personal story of how social media recently came to my rescue, highlighting an important opportunity for all you small businesses out there.
HubSpot TV is LIVE every Friday at 4:00pm EST. Watch the show in real-time at www.hubspot.
With the final episode of Jane Austen's Emma airing on PBS this Sunday night, we've noticed that people are behaving a little bit more .
Location, location, location! No, we're not talking real estate here, but rather one of the newest marketing hot topics known as location-based services.
Do you find yourself overwhelmed by the enormous volume of information on the Web and the daunting task of organizing it all?
If you answered "yes," don't worry! There are a slew of free tools to help monitor your brand on the Web, and learning how to use them will save you time and alleviate stress.
Take me to Digital Land Webinar: Rethinking Marketing Want to learn more about how you can go digital and use inbound marketing to grow your business?
Download the free webinar to learn how to turn your website into an internet marketing machine.
How did inbound marketing begin? Taking a look at the vast timeline from the first Web search engine to the adoption of social media as a marketing tool helps put the inbound marketing revolution in perspective.
Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company's dated and ineffective marketing methods.