We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows.
In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies.
Small businesses are deceiving. Why? Because there's really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them -- they're all pretty .
If we were playing a game of Truth or Dare right now, and I choose "Truth," and your question was "What are you doing right now?," my answer would be "Sleeping.
Small businesses don't exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it's no wonder 59% of small business owners say it's harder to run a small business now than it was just five years ago.
This situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place.
The IRS lists that there are over 1.1 million nonprofit organizations in the United States -- so nonprofit marketers, like the rest of us, have their work cut out for them.
Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government.
Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times.
Today kicks off National Small Business Week. I have a very personal history with small businesses, and because of that history, I often recommend to many people coming out of college that they try to find a job at a small business if they can.