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Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future -
The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won't be able to add to the strong foundation of your future fundraising efforts.
Are People Stealing Your Content? How (and When) to Fight Back -
If you're drinking the inbound marketing Kool-Aid and regularly publishing content online, there's a good chance you may have experienced content theft at one point or another.
Your Designers Are Not Artists, and You Need to Stop Thinking That Way -
As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.
Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet -
My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again.
The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare] -
I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you're just looking for a compelling piece of data to plug into a presentation or support a point you're making in your writing.
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week -
It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better.
Why P&G Can't Blame 6,250 Layoffs on Facebook -
Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google.
The 10 Cutest Brand Mascots of All Time -
This post is full of gratuitous cuteness. Here's why.
I'm looking into some flights to Ireland (I'm a sufferer of the most debilitating form of wanderlust), and I'm using the flight comparison engine Hipmunk to find a flight.
8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram -
Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms.
Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery -
You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days.
