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Twitter's New Retweet Feature Makes Quality, Unique Content Even More Important for Marketers

HubSpot Marketing Blog  Nov 19 09

Twitter sure has been busy lately.  First, Twitter lists.  Now they've recently rolled out their new Retweet function to a beta group of users, making it easier to regurgitate others' tweets.  The feature was rolled out to me today, but after testing it out I've started questioning, Does the new feature enhance or diminish the quality of the retweet?

Explanation of Retweet Features:

The following is Twitter's example of a retweet.  Retweets appear in a user's timeline as the original tweet with a note below indicating the user (the person you're following) who retweeted it:

Here's an example of a retweet that appeared in my timeline. Full story...

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SXSW: Laughter & Crowdsourced Content with Ze Frank

HubSpot Marketing Blog  19 hours ago

This article is probably less classically informative than our last few SXSW posts, but in this event, hearing from creative/comic Ze Frank was something I wanted to share.

SXSW: Learning Inbound Marketing the Hard Way, and Sharing So You Don’t Have To

HubSpot Marketing Blog  less than a day ago

Today, on the Day Stage at SXSW, there were a slew of speakers on Internet and social media marketing -- just check out the schedule.

SXSW: Learning inbound marketing the hard way… and sharing so you don’t have to

HubSpot Marketing Blog  less than a day ago

Today, on the Day Stage at SXSW, there were a slew of speakers on internet and social media marketing - just check out the schedule.

SXSW: How Activity Streams Have an Impact on Inbound Marketing

HubSpot Marketing Blog  less than a day ago

Chris Messina from Google kicked of the Saturday sessions at SXSW Interactive with a scene from the movie Fight Club, in which Ed Norton's character is talking about his Ikea obsession.

Foursquare's $5.99 SXSW Booth

HubSpot Marketing Blog  3 days ago

Walking by the Austin convention center, I saw a group of people huddled near one of the doors.

SXSW: Content Strategy – Fancy Name for a ‘Plan,’ or Key to Marketing Communication?

HubSpot Marketing Blog  3 days ago

It's 2 p.m. at SXSW, and the sessions are packed.  Today is the first day of the annual interactive festival that brings developers, social media experts, film mavens and more for five days in Austin, TX where spring and sunshine are in the air.

SXSW: Brian Solis - How Your Brand Can Succeed on The Web

HubSpot Marketing Blog  3 days ago

Brian Solis is principal of FutureWorks, an award-winning new media marketing and branding agency in Silicon Valley.

Learning From Legends: Benioff & Salesforce.com

HubSpot Marketing Blog  3 days ago

I was looking at Salesforce.com a bit today, and its market cap is nearly $10 billion.  Well done to Marc Benioff and friends.

HubSpot TV: Politics of Social Media with Guest @bradmblake of @MassGovenor's Office

HubSpot Marketing Blog  3 days ago

HubSpot TV is LIVE every Friday at 4:00 p.m. ET. Watch the show in real-time at www.hubspot.

Social Media Marketing Is Easy! [Cartoon]

HubSpot Marketing Blog  3 days ago

 

 

Video: How to Use Social Media to Manage Your Company Brand Online Learn how to use social media to manage your company brand.



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