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Twitter's New Retweet Feature Makes Quality, Unique Content Even More Important for Marketers

HubSpot Marketing Blog  Nov 19 09

Twitter sure has been busy lately.  First, Twitter lists.  Now they've recently rolled out their new Retweet function to a beta group of users, making it easier to regurgitate others' tweets.  The feature was rolled out to me today, but after testing it out I've started questioning, Does the new feature enhance or diminish the quality of the retweet?

Explanation of Retweet Features:

The following is Twitter's example of a retweet.  Retweets appear in a user's timeline as the original tweet with a note below indicating the user (the person you're following) who retweeted it:

Here's an example of a retweet that appeared in my timeline. Full story...

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Shocking Edelman Survey Results Reveal Less Trust in Social Media Referrals

HubSpot Marketing Blog  less than a day ago

Public relations firm Edelman recently released its 2010 Trust Barometer, which highlights some findings regarding social media marketing that may shock you.

Social Media Save: How Facebook Can Work for SMBs

HubSpot Marketing Blog  less than a day ago

I'd like to share a personal story of how social media recently came to my rescue, highlighting an important opportunity for all you small businesses out there.

HubSpot TV - Swimming with the Fishes

HubSpot Marketing Blog  4 days ago

HubSpot TV is LIVE every Friday at 4:00pm EST. Watch the show in real-time at www.hubspot.

What Did Jane Austen Know About Social Media?

HubSpot Marketing Blog  4 days ago

With the final episode of Jane Austen's Emma airing on PBS this Sunday night, we've noticed that people are behaving a little bit more .

Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing

HubSpot Marketing Blog  4 days ago

Location, location, location!  No, we're not talking real estate here, but rather one of the newest marketing hot topics known as location-based services.

How to Monitor Your Brand on the Web for Free

HubSpot Marketing Blog  5 days ago

Do you find yourself overwhelmed by the enormous volume of information on the Web and the daunting task of organizing it all?

If you answered "yes," don't worry! There are a slew of free tools to help monitor your brand on the Web, and learning how to use them will save you time and alleviate stress.

The Perils of Assimilating to Digital Land [cartoon]

HubSpot Marketing Blog  5 days ago

 Take me to Digital Land   Webinar: Rethinking Marketing Want to learn more about how you can go digital and use inbound marketing to grow your business?

Download the free webinar to learn how to turn your website into an internet marketing machine.

The Birth of Inbound Marketing: From Google to HubSpot

HubSpot Marketing Blog  6 days ago

How did inbound marketing begin? Taking a look at the vast timeline from the first Web search engine to the adoption of social media as a marketing tool helps put the inbound marketing revolution in perspective.

Coming to a Theater Near You: "The Inbound Marketing Movie" [video]

HubSpot Marketing Blog  6 days ago

Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company's dated and ineffective marketing methods.

Chart of the Week: Social Media Budget Time Questions

HubSpot Marketing Blog  Feb 02 10

Which statement best describes how social media marketing is perceived within your organization at budget time?

Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding.



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