10 signs your Facebook app will fail
iMedia Connection Jan 12 10Branded apps are all the rage, but how many truly succeed with users? Take a look at these surefire paths to failure and see how top brands are avoiding such pitfalls. Full story...
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7 ways to grow your Facebook audience on the cheap
iMedia Connection 16 hours agoThe pressure is on to develop your social media presence into a lucrative marketing channel. Adopt these expert habits to make sure you don't let hasty decisions and bad investments derail your success.
Retargeting: Helpful, harmful, or both?
iMedia Connection less than a day agoWhen is retargeting appropriate, and when can it be harmful to campaigns? Here's why the key consideration is the consumer's perception of appropriateness.
Smitten by social media: How to channel your passion
iMedia Connection less than a day agoMarketing expert Susan Bratton explains why personal enthusiasm for social media must be tempered with a common sense approach.
Mobile: Are we there yet?
iMedia Connection less than a day agoWatch as iMedia's marketer on the street talks with industry thought leaders about whether or not 2010 is finally the year for mobile.
Essentials for the mobile marketing newbie
iMedia Connection 3 days agoMobile is still an emergent space, but brands can no longer ignore it. Here's how you should be adapting your website, search, and display tactics for this promising medium.
3 companies making the most of new media
iMedia Connection 3 days agoIn today's New Media Minute, Daisy Whitney presents several services that are changing the way users experience content.
5 marketing battles that make no sense
iMedia Connection 3 days agoEffective budget allocation doesn't always have to mean sacrifice. Check out these situations where marketers should be thinking "and" rather than "or.
The 3 pillars of advertising innovation
iMedia Connection 4 days agoMany marketers incorrectly believe that innovation requires new technology. Here are three trends that will lead to innovation through thinking, not technology.
4 tips for higher rankings through better links
iMedia Connection 4 days agoLinks have become as valuable as content when it comes to search engine results. Improve your rankings by following these rules.
Do your tests measure for success?
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