5 winning demographics you should be tracking
iMedia Connection Feb 13 12
When launching the marketing plan for the year ahead, we all have our "go-to" demographic: women, men, teens, parents, kids, etc. While these general demographics may have been successful in the past, the economic climate has changed the spending habits of everyone, even those who still have disposable income. As marketers, we need to change the way we reach out to our target market by becoming more specific in who we are reaching out to, and how we are reaching them.
By targeting specific groups of people within the wider demographic, marketers can build a more personal relationship and enjoyable experience for the consumer. Full story...
More stories from imedia connection »
5 ways to spend your video budget wisely -
You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees.
How to put agile marketing into practice -
The movement toward agile marketing is accelerating as companies are attracted by the benefits of speed, efficiency, effectiveness, and innovation with less risk.
5 ways you're recklessly abusing your metrics -
"Torture numbers, and they'll confess to anything." -- writer Gregg Easterbrook
As we all know, there is an abundance of data for the digital advertising world.
3 essential tips for QR code marketing -
There is no communications experience more powerful than when a moment of high interest transitions into a direct engagement.
5 reasons you're getting left behind in digital video -
Is it web TV? Digital video? Premium video? The industry hasn't even settled, yet, on a single term to describe this shift from traditional TV to "video everywhere.
9 shocking ads and how they fared -
It can be rather tempting for brands and causes to shake things up by making shocking marketing messages that cause visceral reactions.
7 things GM doesn't understand about Facebook advertising -
Perhaps GM's ad unit needs more of a social life.
It's hard to believe there wasn't some sort of agenda in telling the Wall Street Journal, three days in advance of what's slated to be the biggest IPO in U.
How 5 brands are scoring big on BuzzFeed -
What makes something go viral? It's a common question these days. And in the quest for answers, brands would be remiss to neglect an entity like BuzzFeed, a platform described as a new kind of media company for the social world.
How to make the most of the new ad creative formats -
The IAB has finally released new creative standards for the first time in a decade. The new rich media branding units (formerly called "rising stars") are now officially the newest standards out there and should drive a new revolution in advertising online.
Popular Tags »»
amazon android apple ceo email engadget facebook gadget gadgets galaxy google htc investors ios ipad iphone ipo japan job job description jobs joel on software launch london country mail microsoft mobile new york ny online marketing samsung sandwich seo smartphone social media sony sprint stock t mobile twitter unofficial apple weblog verizon wall street wall street journal yahoo youtube entertainment
