The banner ad is dying.
Or is it?
Online ad revenues remain on a hockey stick trajectory, clocking in at a record $9.
Many practitioners see their paid search efforts plateau and assume they can go no further.
Why is a billboard ad acceptable for marketers if the click is what really matters? The view has been an acceptable metric for traditional marketers for decades, but for some reason digital marketers are obsessed with the CTR.
Other brands are jealous of Dove. "Real Beauty Sketches" is the kind of viral phenomenon that most brands dream of creating.
What is premium inventory? The simple answer is that it's inventory that the advertiser would be happy to run its advertising on if it could manually review every single publisher and page that the ad was going to appear within.
Believe it or not, BuzzFeed made the strategic decision to steer clear of standard banner ads.
We asked several senior level digital marketers one burning question: When you were five, what did you want to be when you grew up? This compilation gives you their very candid answers.
Hashtags are ubiquitous, powerful tools that provide value for users and marketers alike on multiple social media platforms, including Twitter, Facebook, Instagram, and Pinterest.
Facebook marketing has quickly become an important part of the online marketing toolkit for businesses of all sizes.
On the surface, native advertising and content marketing seem different. However, they simultaneously aid in creating the same results -- growing audiences and increasing revenue, which are both important goals for publishers and brands.