Other brands are jealous of Dove. "Real Beauty Sketches" is the kind of viral phenomenon that most brands dream of creating.
What is premium inventory? The simple answer is that it's inventory that the advertiser would be happy to run its advertising on if it could manually review every single publisher and page that the ad was going to appear within.
Believe it or not, BuzzFeed made the strategic decision to steer clear of standard banner ads.
We asked several senior level digital marketers one burning question: When you were five, what did you want to be when you grew up? This compilation gives you their very candid answers.
Hashtags are ubiquitous, powerful tools that provide value for users and marketers alike on multiple social media platforms, including Twitter, Facebook, Instagram, and Pinterest.
Facebook marketing has quickly become an important part of the online marketing toolkit for businesses of all sizes.
On the surface, native advertising and content marketing seem different. However, they simultaneously aid in creating the same results -- growing audiences and increasing revenue, which are both important goals for publishers and brands.
We've heard that teens are abandoning Facebook, but do you know where they're going? Find out in this week's top ten tweets.
What is "programmatic guaranteed"? Simply put, it's the fixed budgets, placements, buys, and audiences created by the certainty of a mature and streamlined programmatic buying process.
It was only a matter of time. Consumers are comfortable, more than ever, making purchases with their mobile devices.