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When Southeast Toyota Distributors decided to focus ad spend on Facebook, it didn't guarantee dealerships that sales would rise.

Native advertising.

Everyone's talking about it. But what is it exactly? It has something to do with ads that don't look like ads, but rather provide a degree of value in terms of being content.

It might sound like a strange idea to optimize your emails for search engines, but SEO is a skill that email marketers better start working on -- as far as Google is concerned anyway.

Advertisers are just warming up to the idea that publishers no longer want to confine them to the top and sides of the screen.

The evolution of social technologies and the role of the HR executive have presented great opportunities for some and fear among others who cannot live up.

When Evian first introduced its babies in its 1998 ad "Water Babies," people thought they were cute.

Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell.

Programmatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers.

Behavioral advertising has been an extremely effective, if slightly problematic tool for online marketers.

I'm a big fan of mysteries, particularly whodunits. Whether in a book or on the big screen, there is nothing like the detective, faced with numerous suspects, determining who had the means, motive, and opportunity to commit the crime.