This site is in pre-alpha, please bear with us. Thank you.
technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.

CMO oversights that will lead to failure

iMedia Connection  Feb 03 10

In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored. Full story...

More stories from imedia connection »

7 ways to grow your Facebook audience on the cheap

iMedia Connection  3 days ago

The pressure is on to develop your social media presence into a lucrative marketing channel. Adopt these expert habits to make sure you don't let hasty decisions and bad investments derail your success.

Retargeting: Helpful, harmful, or both?

iMedia Connection  4 days ago

When is retargeting appropriate, and when can it be harmful to campaigns? Here's why the key consideration is the consumer's perception of appropriateness.

Smitten by social media: How to channel your passion

iMedia Connection  4 days ago

Marketing expert Susan Bratton explains why personal enthusiasm for social media must be tempered with a common sense approach.

Mobile: Are we there yet?

iMedia Connection  4 days ago

Watch as iMedia's marketer on the street talks with industry thought leaders about whether or not 2010 is finally the year for mobile.

Essentials for the mobile marketing newbie

iMedia Connection  5 days ago

Mobile is still an emergent space, but brands can no longer ignore it. Here's how you should be adapting your website, search, and display tactics for this promising medium.

3 companies making the most of new media

iMedia Connection  5 days ago

In today's New Media Minute, Daisy Whitney presents several services that are changing the way users experience content.

5 marketing battles that make no sense

iMedia Connection  5 days ago

Effective budget allocation doesn't always have to mean sacrifice. Check out these situations where marketers should be thinking "and" rather than "or.

The 3 pillars of advertising innovation

iMedia Connection  6 days ago

Many marketers incorrectly believe that innovation requires new technology. Here are three trends that will lead to innovation through thinking, not technology.

4 tips for higher rankings through better links

iMedia Connection  6 days ago

Links have become as valuable as content when it comes to search engine results. Improve your rankings by following these rules.

Do your tests measure for success?

iMedia Connection  6 days ago

Testing site improvements enables continual learning about your visitors. Here's how to evaluate the effectiveness of your testing program itself.



Most read today »

Most read this week »

What's New on TechNews.AM