Advertisers are just warming up to the idea that publishers no longer want to confine them to the top and sides of the screen.
The evolution of social technologies and the role of the HR executive have presented great opportunities for some and fear among others who cannot live up.
When Evian first introduced its babies in its 1998 ad "Water Babies," people thought they were cute.
Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell.
Programmatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers.
Behavioral advertising has been an extremely effective, if slightly problematic tool for online marketers.
I'm a big fan of mysteries, particularly whodunits. Whether in a book or on the big screen, there is nothing like the detective, faced with numerous suspects, determining who had the means, motive, and opportunity to commit the crime.
Social media has proven to be a rewarding use of marketing dollars. Go figure. And the market sees the value as clearly as the marketers.
With the rise of programmatic buying, native advertising, and increased automation, more technology providers and publishers are doing jobs that used to be handled by the agency.
Code and Theory hired John Gilles as its director of new media.
CraveOnline announced the appointment of Mike Bender as SVP of sales.