Creative people are open to stats, but not if they are presented in a cold, disconnected way.
The best customer is a connected customer. Yet determining how and when to connect seems more complicated than ever.
When Southeast Toyota Distributors decided to focus ad spend on Facebook, it didn't guarantee dealerships that sales would rise.
Everyone's talking about it. But what is it exactly? It has something to do with ads that don't look like ads, but rather provide a degree of value in terms of being content.
It might sound like a strange idea to optimize your emails for search engines, but SEO is a skill that email marketers better start working on -- as far as Google is concerned anyway.
Advertisers are just warming up to the idea that publishers no longer want to confine them to the top and sides of the screen.
The evolution of social technologies and the role of the HR executive have presented great opportunities for some and fear among others who cannot live up.
When Evian first introduced its babies in its 1998 ad "Water Babies," people thought they were cute.
Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell.
Programmatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers.