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The secret behind the Evian and Dove viral sensations -
When Evian first introduced its babies in its 1998 ad "Water Babies," people thought they were cute.
The 7 deadly sins of digital marketing -
Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell.
Is media buying being taken over by robots? -
Defining programmatic media buyingProgrammatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers.
How to take behavioral targeting to the next level -
Behavioral advertising has been an extremely effective, if slightly problematic tool for online marketers.
The real problem with last-click attribution -
I'm a big fan of mysteries, particularly whodunits. Whether in a book or on the big screen, there is nothing like the detective, faced with numerous suspects, determining who had the means, motive, and opportunity to commit the crime.
The best (and worst) social media marketing features -
Social media has proven to be a rewarding use of marketing dollars. Go figure. And the market sees the value as clearly as the marketers.
The 3 biggest threats to today's agencies -
Technology providers and publishers are taking more onWith the rise of programmatic buying, native advertising, and increased automation, more technology providers and publishers are doing jobs that used to be handled by the agency.
The Digital Dispatch: ZEDO, Skimlinks, and DG -
Code and Theory hired John Gilles as its director of new media.
CraveOnline announced the appointment of Mike Bender as SVP of sales.
The right way to cross-sell products -
As an e-commerce company, you know the true value of cross-selling is to increase the amount customers spend during a visit on your site.
5 steps for effective mobile banner ad design -
First impressions are everything, and in-app mobile banner ads are no exception. In just a few seconds, your banner ad will speak volumes to potential users.
